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Feb 28

Secret SEO Ingredients For Recipe Bloggers

The first time I started cooking, I did not turn to my mom for the recipes or ingredient lists. I turned to Google. As do millions of people today for recipes and ingredients.

Indeed Google today has a lot of influence over what people are cooking every day.

Unlike me, there are a lot of people who are already expert cooks and are trying to help out people like me by giving out their recipes and secret ingredients. Some are professional bloggers hoping to make money with this art.

Now is my turn to return the favor.

This post is for those professional food blogger friends who are looking to get better search visibility for their recipes.

So, grab that cup of fresh, hot coffee and let’s dig in.

Site Framework

I have mentioned in my previous posts on my blog, that the key to every successful site is a smart website framework. Frameworks like Wordrpess, Drupal, Joomla offer a great deal of ease and freedom to work on and make the websites easily crawlable by search engines.

Already on WordPress? Congrats! You are almost there.

Rich Microformats

Now if you have been searching for recipes on Google as frequently as I am, you would have noticed Google’s new recipe search. The new search shows recipe topics related to the ingredients or the method you are searching for.

Google’s recipe search allows data from the rich snippets or structured data integrated on the website to be read by the search engines and also ranked. To get the search engines to read the recipes on your site and rank them well, follow the following steps.

Use free recipe plugins from WordPress, ZipList etc to add rich snippet microformat to your recipes.

Use Headings

Tag field names like “cook time”, “preparation time”, “ingredients”, “nutritional information” to add information about your recipe as they get read by search engines easily.

Single Recipe on a Single Page

Do not confuse search engines with two different recipes on a single page. Try to use a single recipe on a single page. in case you have some additional recipes related to your main one like “Sauces” or “Curry”, make sure you use appropriate headings to differentiate Ingredients A from Ingredients B.

Keyword Usage

Add keywords in the title of the recipe. Use Google Adwords Keyword tool to find keywords for your recipe. You can get a great mix of keywords for your posts using the keyword tool.

Optimize Your Photos

Add the photograph of your completed recipe in the beggining of the post – just below the title and before you begin describing the ingredients. Do not forget to add the keywords in the Alt tags of the image so that your recipe could also be searched with the image.

Add Reviews

Include links to Reviews of the recipe. Adding reviews of the recipe adds more information for your users. Also, a recipe that is liked by a lot of people is likely to get picked by the search engines based on their reviews.

Link Profile

Backlinks from other food blogger sites. Try and build a network with other food blogging websites like Foodgawker, Tastespotting, Dessert Stalking,  Tastemonials  etc. These sites do allow backlinks that are mostly no-follow but are great for getting he referral traffic as well.

Meta Tags

Do not forget to add the important HTML meta tags like Titles and Descriptions and try to use as many keywords as possible while maintaining the readability. For Title, you can use upto 65 characters and for descriptions you can use upto 150 words.

Headings

Do not forget to pay attention to the details like The Title tags, descriptions and alt tags for your images should all be consistent in their usage of keywords. Mainly your keywords would be the recipe name since you would like people to search for your recipe by its name. So be sure that the keyword usage for all the meta tags and within the content is consistent.

Anchor Texts

Interlink various pages of your website using proper anchor texts. Anchor texts are again a very important way to highlight keywords on your content. So instead of using words like “Click here” or “Read more” to link to other pages on your website, use proper keywords like Strawberry Cheesecake or Dhokla.

For more SEO tips and strategies, you can visit my blog.

Try these tricks on your recipe blog and let me know if these help you.

1 ping

  1. SEO Tips For Recipe Bloggers | What works and what doesn't

    […] my post (aptly titled … I guess ) Secret SEO Ingredients For Recipe Bloggers, I discuss simple SEO tips that if implemented by my friends, will help in promotion of their blog […]

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