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Mar 04

Colors and our appetite

I have often wondered why certain foods just appear to be tastier than others. Some credit for appeal obviously goes to presentation. If it looks pretty, it feels tasty. Of course, we have memory of foods being tasty, and are thus thinking from memory. However, research has shown that certain colors enhance the appeal of food, while others can mar the appetite and put you off eating. Its a handy piece of information when you want to diet, no?

McDonalds uses colors effectively for Appetizing packaging

The most appetizing color is Red. Research has indicated that red food, or just red surroundings will make you hungrier. I guess this is why restaurants choose to paint their walls red. A lot of fast food chains use red packaging for this reason. So if you can, try and garnish your food with something red. For instance you can use strawberries or watermelon on top of your dessert, freshly chopped tomatoes on top of entrées, or red peppers on top of your salads, obviously depending on how well they go with the rest of your ingredients. It will make your dish look even more appetizing.

Yellow is also known to increase appetite. The color is linked to feelings of happiness and cheerfulness. Its a very appetizing color, and is sure to make you feel hungrier. Ideas for using yellow in your food are yellow peppers, mango, or turmeric among others.

Orange combines the positivity of red and yellow and has its own charm. Its not a soothing color but is vibrant and brings feelings of comfort and hunger. It is a good color to have in your food to appease the eyes. This is also found in many restaurants such as Barista Lavazza.

Green is associated with good health. It does not have the effect that red, yellow or orange may have, but varies for different people. For some, health food appeals and salads and natural foods are highly desirable. For these people, green will be a favored color. Its the reason Subway has green for its logo. However, for some, it is associated with rotting food and has an association with mold.

Of course, if your mind is not trained to demand health food, it will probably not care much for food that is green. This can be traced back to our ancestors, when there was an excess of green and they did not care much for these things, but sought fruits and vegetables that had more vibrant colors such as red, yellow or orange.

Blue is known as an appetite suppressant. Imagine your favorite dish, and then try and picture it in the color blue. Most likely, you will not want it as much as you did in its natural form. This is because there are hardly any natural foods that are blue in color. Rather, anything blue would be considered dangerous to consume, even poisonous. This has tuned our systems to avoid blue-colored food. Its great to put blue things in your kitchen or in your fridge when you want to shed a few pounds. You could even consider changing the light bulb in your fridge to blue. It will become much easier to avoid binging in between meals.

Blue Velvet? I’m not so sure…

Black and purple are also foods that are ranked low for appetizing colors. Very few natural foods, such as eggplant or blackberries are found in these colors. Mostly, these would be associated with poisonous foods, and therefore, do not increase appetite. These would also be great colors to help in a weight loss program.

1 ping

  1. Health Foods A-Z: Iceberg Lettuce | Saumya's Kitchen

    […] does not add calories. Its also great for in between meals.You can also try other tricks such as adding a blue light to your fridge when watching your weight. This can help curb your appetite and keep you from […]

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